Two Shields Investments plc (LON:TSI), the AIM quoted investment company with a strategy to build a high quality portfolio of investments in fast growing and scalable digital and technology enabled businesses, has today provided an update to shareholders on its investee company WeShop Limited, following receipt of a shareholder update on an exclusive global partnership agreement with BrandShield Limited.
TSI owns 6.7% of the issued share capital in WeShop and 11.34% of the issued share capital in BrandShield. TSI has also has invested a further $300,000 in BrandShield by way of a convertible loan.
A summary of the update from WeShop is set out below:
Summary
WeShop is pleased to announce an exclusive global partnership agreement with BrandShield Limited, one of the world’s leading brand protection and online threat hunting companies.
Exclusive Partnership
The partnership is focussed on the co-development of a global product, merchant and user verification proposition for social commerce. This will protect users from fraudulent online merchants, counterfeit product and fake user accounts and will also protect brands from counterfeiting and trademark infringement. WeShop intends to integrate the verification proposition into its B2C and B2B offering across over 100m products in the UK alone within various marketplaces, further enhancing its credentials as one of the world’s most powerful social commerce platforms.
Background to BrandShield
• BrandShield provides a global solution from brand protection to online threat hunting, by detecting online threats and taking them down.
• BrandShield has developed the most advanced AI and big-data based technology that monitors the web for counterfeits, fraud, social phishing, executive impersonation and brand abuse, and automatically analyzes the potential threats based on content, web-metrics and many other data points of the different items.
• BrandShield analyses over 20 million online items (including websites, marketplaces listings, social media users and posts, mobile apps and paid ads) every day to detect potential counterfeits, phishing, fraud, impersonation and other types of brand abuse.
• BrandShield’s technology was developed by cyber security and brand protection experts with experience in the Israeli military in cyber security, intelligence and information security.
• BrandShield has a growing international blue-chip client base including Fortune 500 and FTSE 100 companies. Customers are from a variety of industries including fashion, pharmaceuticals, financial, software, sports, entertainment, consumer products, industrials, online and more.
James Sowerby CEO of WeShop said,: “Social commerce is gaining momentum as a major channel of distribution for brands and retailers and as a preferred way of shopping for consumers. Users are 4 x more likely to buy something when recommended by a friend. As a result, trust in the merchant and product becomes increasingly important for brands and consumers alike. At the same time online fraud, phishing and online counterfeit sales are growing, and are expanding to almost every industry and companies of all sizes. Both WeShop and BrandShield are committed to solving this critical issue.”
Key terms of the partnership:
• WeShop and BrandShield will work together to evaluate how to most effectively and powerfully utilise BrandShield’s technology to enable the protection of:
· social commerce users from fraudulent merchants and counterfeit products;
· brands and retailers from brand abuse and trademark infringement on social commerce platforms;
· social commerce users and brands from fake users and accounts.
• WeShop and BrandShield will initially pilot the technology across 10 global merchants (including brands, retailers, and marketplaces) from the WeShop datafeeds with the aim of verifying the merchant and products.
• The partnership will be exclusive to WeShop within the global social commerce market.
Commenting Yoav Keren, CEO of BrandShield
“The partnership between WeShop and BrandShield is targeted to solve one of the most troubling and fast growing problems in ecommerce – the ability of users buying on online platforms to be safe from counterfeits and fraud. While BrandShield is used by companies worldwide to detect and takedown such activities, retail customers of those companies have no tools today to be sure they are buying a genuine product. Our partnership with WeShop is aimed to provide that safe experience to WeShop users”.
Chairman of Two Shields Investment, Andrew Lawley, said:
“We are very pleased to see key our two key investee companies signing an exclusive global partnership agreement.
The partnership is focussed on the co-development of a global product, merchant and user verification proposition for social commerce, that will protect users from fraudulent online merchants, counterfeit product and fake user accounts, and that will protect brands from counterfeiting and trademark infringement.
This global partnership is a significant development for TSI and demonstrates the new strategy of the Company which sees considerable value opportunity in focusing on the existing high growth investments within the portfolio and, as stated previously, we will seek to increase the Company’s exposure in both BrandShield and WeShop.”
