Sky Plc (LON:SKY) has made a $2m equity investment in Circle Media Labs, an early-stage technology company specialising in connected devices. This investment will provide Sky with additional insight into developments within the field.
Circle Media helps brands, sports and entertainment properties create deeper and more valuable relationships with fans. Their proprietary Fan.Dex Data Management Solution (Fan.Dex DMS) provides partners with a complete set of tools that integrate first and third party data and provides users with a simple interface designed to help them make smarter marketing decisions. Synthesizing data across numerous sources, Fan.Dex helps marketers truly understand the fan and how to motivate them.
Sky plc is a telecommunications company which serves the United Kingdom. Sky provides television and broadband internet services, fixed line and mobile telephone services to consumers and businesses in the United Kingdom.
Notes:
1) References to Circle Media Labs are Circle Media Labs Inc.
2) Gross assets subject to this transaction were $2m
3) Profits attributable to the assets subject to this transaction were $nil
