Rihanna recently used her Super Bowl halftime performance to promote her beauty brand Fenty. The show, which is watched by 100 million Americans every year, provided an ideal platform for the iconic singer to do a little product placement. During the performance a backing dancer presented her with one of her Fenty powder products and she proceeded to apply it before launching into her song All Of The Lights. This clever marketing move has been praised by Rihanna fans who see it as a great way for the singer to make her huge effort of performing on the world’s biggest stage financially worthwhile.
Rihanna is also the boss of a fashion and beauty empire, including her Fenty Beauty makeup line, Fenty Skin products, and Savage x Fenty lingerie and loungewear. The star’s business-savvy move was commented on by one fan who said: “Meanwhile riri : showing Fenty halfway through her halftime she’s funny that’s why we love her & she never forget her business.”
The star also confirmed she is pregnant with her and partner A$AP Rocky’s second child after fans spotted what looked to be a baby bump. In what was an epic comeback for the star, Rihanna’s 13-minute set was full of her bangers and incredible vocal range, rip-roaring choreography and some seriously ambitious moving set pieces. Fans were disappointed there wasn’t time for all of her hits, but all in all they were impressed.
Rihanna has proven herself to be a savvy businesswoman as well as an iconic singer. Her product placement during the Super Bowl halftime show was an excellent way to promote her beauty brand and make the huge effort of performing on the world’s biggest stage financially worthwhile.
