Purplebricks Group plc (LON:PURP), the hybrid estate agent, today announced its launch into Florida via the Tampa and Orlando Designated Market Areas. This latest regional launch marks the anniversary of the Group’s entry into the United States in Los Angeles in September 2018. Since then, Purplebricks has expanded into San Diego, Sacramento, Fresno, Phoenix, Las Vegas and the New York DMA, which includes counties in New York, New Jersey and Connecticut.
The Tampa and Orlando DMAs comprise a total population of circa 5.2 million1 people and 3.4 million2 addressable homes with annual real estate sales of 236,2723 units. Average house prices in Orlando and Tampa respectively are US$321,194 and US$290,4153.
Commenting on the announcement, Michael Bruce, Global CEO of Purplebricks plc, said: “This is our fifth regional launch since starting out in Los Angeles twelve months ago, and reflects our confidence in the U.S. opportunity and the reception we are achieving state by state. We are encouraged by our progress in the U.S. and excited about the potential in Florida, and we continue to identify new markets in the US where our value proposition can greatly benefit both consumers and agents.”
“We are seeing a total cultural shift favouring complete transparency as Americans’ faith in a number of professions, including real estate, has dwindled. Our recent research suggests that only 11 per cent4 of Americans “completely trust” real estate agents. In response, Purplebricks’ offering is designed to give consumers total transparency and control over their home sale, and this is why we are being successful.”
1 US Census Bureau; 2 Nielsen Media; 3 CoreLogic, April 2017 to March 2018; 4Online survey conducted by Kelton Global amongst 1,028 nationally representative Americans ages 18 and over, with a margin of error of +/- 3.1 percent.
