PPHE Hotel Group Limited (LON:PPH), the international hospitality real estate group which develops, owns, and operates hotels and resorts, has announced the signing of its third hotel under its extended partnership with Radisson Hotel Group.
The Radisson RED Berlin Kudamm in the heart of Berlin is set to open in late spring 2024 and will be the second Radisson RED branded hotel to be operated by PPHE’s Croatian subsidiary Arena Hospitality Group under a long-term management agreement. This follows the imminent launch of the Radisson RED Belgrade, Serbia, which is set to open early February 2024. The Grand Hotel Brioni in Pula, Croatia, was the first hotel to open under the extended partnership as a Radisson Collection Hotel in 2022.
The repositioning programme of an existing property of the Group to Radisson RED Berlin Kudamm is well underway. The property is located steps from Kurfürstendamm, commonly known as Ku’damm, Berlin’s iconic boulevard and one of its most famous shopping streets. The hotel will offer 133 rooms including 14 studios and will have a progressive design scheme consisting of contemporary yet timeless and elegant interiors with strong art and design features that are aligned with Radisson RED’s signature creative and bold aesthetic.
This latest hotel further demonstrates PPHE and Radisson Hotel Group’s intention to leverage each other’s brands and strengths to accelerate expansion, generate additional income through global distribution and the Radisson Rewards membership programme, and drive – and benefit from – enhanced brand awareness.
Boris Ivesha, President & CEO, PPHE Hotel Group commented:
“We are delighted to announce the opening of our second Radisson RED hotel, closely following the opening of our first in Belgrade. We believe the dynamic Radisson RED brand will be an excellent addition to the hotel market in one of Europe’s most vibrant capital cities, and will complement our already diversified hotel portfolio. This marks the continuation of our more than 20-year successful partnership with Radisson Hotel Group, which is a key part of our Group growth strategy. We look forward to welcoming guests in Berlin and seeing what the future holds more broadly for this partnership.”
Elie Younes, Executive Vice President & Global Chief Development Officer at Radisson Hotel Group, commented:
“We are excited to bring our vibrant and dynamic Radisson RED brand to Berlin and extend our strategic partnership with PPHE Hotel Group and its Croatian subsidiary Arena Hospitality Group. This is our second Radisson RED hotel under this partnership as we continue to collaborate on growth opportunities across our portfolio of brands.”
