Palms Sports PJSC (ADX: PALMS), a subsidiary of International Holding Company (ADX: IHC), has been awarded a two-year government contract worth AED 32 million. The partnership will see Palms Sports deploying a team of 28 highly skilled fitness and leadership development professionals to a prominent government institution. The initiative aims to foster physical training and leadership skills, underscoring the UAE’s focus on cultivating future leaders.
“This partnership highlights the institution’s confidence in our ability to deliver transformative training solutions,” said Fouad Darwish, CEO and Managing Director of Palms Sports. “We are dedicated to supporting the UAE’s long-term goals through programs that enhance physical fitness and leadership capabilities.”
This collaboration demonstrates Palms Sports’ continued diversification of its service offerings, moving beyond sports into broader realms of leadership development. It strengthens the company’s position as a leading provider of comprehensive training and personal development solutions.
Palms Sports PJSC, established in 2011, is a UAE-based leader in Jiu-Jitsu and martial arts training, emphasizing the importance of integrating sports into daily life. A subsidiary of the International Holding Company, Palms Sports contributes to promoting a culture of fitness and discipline across the UAE.