OnTheMarket plc (LON:OTMP), the agent-backed company which operates the OnTheMarket.com property portal, has today announced that traffic to the property portal reached c. 12 million visits* during March 2018, the first full month since Admission to AIM. This is more than double the visits compared with February 2018 and compared with March 2017.
While this is only a month of data and is therefore early days post-Admission in the Company’s steps to drive site traffic, the Directors consider this growth to be very encouraging and expect momentum to continue over the coming months through a combination of the increase in marketing and the traffic generated by increases in branches signing up and listing properties. The Company will provide a further update on visits in connection with the results for the year ending January 2018.
The Company continues to grow its agent customer sales team. It is envisaged that the team will have doubled since Admission by the end of April, increasing its capacity in the field to engage directly with the thousands of small and medium-sized agent firms which make up the majority of the market.
Ian Springett, OnTheMarket plc Chief Executive Officer, said: “We are very pleased to have delivered a major uplift in visit traffic in the first full month post-IPO. The early signs show that even before the full ramp up of marketing spend, we have been able to generate significant increases in our levels of traffic to the site. We now look forward to a period of investment in marketing to build effective consumer engagement with the portal and will deploy more resource to proven marketing activities to attract more and more property-seeking consumers to OnTheMarket.”
* Visits comprise individual sessions on the company’s web based portal or mobile applications by users for the period indicated as measured by Google Analytics
