MySale Group PLC Deliver another set of record results

MySale Group plc (LON:MYSL), the leading international online retailer, has today announced its audited preliminary results for the year to 30 June 2018.

Strategic and Operational highlights

·      Active customer base increased 9% to 1.0 million

·      Continued focus on activating customers with higher lifetime-value

·      Strategic plan to increase own-buy inventory delivered at 23% of online revenue

·      Gross margins increased by 100bps

·      Further brand partnerships result in over 1.2 million SKUs² online

·      Endless Aisle, including our full-price offer, continues to grow

·      Key online customer metrics improved

   _  average order value increased 5% to A$91

   _ order frequency per customer increased 4% to 3.5x per annum

   _ items per basket increased 4% to 3.4 items

·      Product returns rate remains at industry-leading level of just 5%

Technology highlights

·      Data-driven proprietary technology platform fully deployed

   _ supporting online revenue increase and cost reductions

·      Recent innovations continue to enhance customer engagement:

   _ Increasing uptake of Ourpay – our proprietary ‘buy-now, pay-later’ payments system

   _ Launch of Select, our subscription delivery service

·      Mobile sits at the heart of customer interactions, representing 60% of orders

·      Cumulative app downloads have reached 7.4 million

Outlook

·      Current year trading in line with expectations

·      The Board expects FY19 trading and underlying EBITDA to be in line with market forecasts

Carl Jackson, MySale Group plc Chief Executive Officer commented;

“We are very pleased to deliver another set of record results, with significant increases in both our sales and profit performance for the year, demonstrating the strategic progress we have made to harness our technology platform, increase customer engagement and drive growth.

We continue to provide a compelling online retail offer to our global customer base with unrivalled value combined with excellent choice across a number of attractive brands as well as a great user experience across all platforms, particularly mobile, where the majority of our sales are made. Our customer offer was further enhanced this year through the growth of Ourpay, our proprietary ‘buy-now, pay-later’ solution, and the launch of Select, our delivery subscription service, which have both been very popular with users. We continue to explore the commercialisation opportunities for Ourpay and anticipate launching the first test with an external partner imminently.

“Through targeted investment, customer engagement has improved with increases in average order values, basket size and order frequency. At the same time, we continue to deliver the integrated inventory solutions and new sales channels that our international brand partners require, which are becoming all the more relevant given the structural shift to online across the retail sector generally.

We aim to build on these foundations in the current year. Our online platform has been strengthened and will deliver even greater efficiency and lower unit costs moving forward.

While it is early in the current year, and our peak trading period lies ahead, trading to date has been in line with expectations and the board expects that underlying EBITDA for the year will be in line with market forecasts.”

The information contained within this announcement is deemed to constitute inside information for the purposes of article 7 of the Market Abuse Regulation (EU) no. 596/2014. Upon the publication of this announcement, this inside information is now considered to be in the public domain

1 Underlying: is the group’s EBITDA, profit after tax expense or earnings per share calculated having excluded certain expenditure of a one-off, non-trading or non-cash nature in order to allow clearer understanding of the underlying performance of the year. Full details are contained within Note 6 to the financial statements. EBITDA: earnings before interest, taxation, depreciation and amortisation

2 Stock Keeping Unit