itim Group plc (LON:ITIM) Founder and CEO Ali Athar joins DirectorsTalk Interviews to tell us more about the company.

Ali explains what the company does, who its typical customers are, how it helps them to improve financial performance, talks us through an impressive Board, explains who is on the committee what it means for the business and what investors can expect from itim in 2022.

itim Group is a SaaS-based technology company that enables store-based retailers to optimise their businesses to improve financial performance and effectively compete with online competitors.