itim Group (LON:ITIM) CEO Ali Athar joins DirectorsTalk Interviews to discuss A.I. and its effect on businesses.

Having launched the A.I. powered suite of solutions Profimetrics, Ali explains what is meant by A.I., the opportunities for it in retail, how it will benefit retailers and what it is that itim is focussed on exactly.

itim Group plc (LON:ITIM) is a SaaS-based technology company that enables store-based retailers to optimise their businesses to improve financial performance and effectively compete with online competitors.