Pelatro Plc (LON:PTRO) the precision marketing software specialist announced its interim results for the 6 months ended 30th June. Joining directorstalk to discuss the result is CEO, Subash Menon.
Subash talks us through the result highlights and provides an update on the acquisition of Danateq, expands on the largest contract Tele 2, how re-positioning as a multichannel market hub will benefit Pelatro and how he views the rest of the year and 2019.
Pelatro plc provides precision marketing software for use by its customers in B2C applications, with a current focus on providing multi-channel campaign management software to Telcos that provides a contextualised, relevant and personalised solution for end users.
Pelatro’s precision marketing solution, mViva, uses Big Data analytics to study growing end user data to reveal patterns, trends, associations and key behavioural traits. mViva then applies algorithms to analyse this data and to identify patterns for each end user. Based on this analysis, relevant offers (which can include additional services or customised campaigns) are made to end users through a variety of channels like SMS, email and apps. mViva allows customers to generate smaller relevant segments of end users, which can be as small as one end user. By using mViva’s targeted approach, Pelatro’s customers have experienced an increase of up to 5 per cent. of annual incremental revenue per end user through the upselling of products.