appScatter Group plc (LON:APPS), the intelligent app management platform, CEO Philip Marcella joins DirectorsTalk to discuss the fundraising and proposed acquisition. Philip talks about the fundraise, the proposed acquisition of Airpush, the relationship, what it will add to appScatter and what investors can expect over the next 12 months.
appScatter is a scalable B2B SaaS platform that allows paying users to distribute their apps to, and manage their apps on, multiple app stores. Additionally, the centralised platform enables app developers and publishers to manage and track performance of their own and competing apps across all of the app stores on the platform.
Philip Marcella, appScatter CEO said:
“The merging of the two companies will create a single, end to end platform for the management and monetisation of mobile apps for developers and publishers worldwide.
Our new platform will have over 600k registered developers, supporting 850 million end users, reaching 250 million devices using the firmware updater, pre-installed at factory level. Together with our current data capabilities, this puts the organisation firmly at the top tier of mobile app intelligence, management and monetisation.
Generating new revenue streams, improving data quality and increasing resources will significantly enhance the Group’s market position. The Board firmly believes that the Proposed Acquisition will increase value for shareholders.”