Immotion Group plc (LON:IMMO) has announced that it has agreed to install a new 16-seat theatre style installation at SEA LIFE Orlando, Florida, USA. The new 16-seat theatre will be installed over the coming weeks and the contract is for an initial period of three years.
SEA LIFE Orlando will be the Group’s third larger theatre-style installation, following the successful installations at Shark Reef Aquarium, Las Vegas, and Clearwater Marine Aquarium, Florida which are both trading strongly.
Following the successful launch of our 22 seater installation at Clearwater Marine Aquarium, we are pleased to report that we have agreed to a 12 month extension to the original agreement. Clearwater Marine Aquarium originally entered into an initial year-long contract with Immotion which launched in March 2021.
The Group has also completed two smaller installations into Legoland Discovery Center Bay Area, located in Milpitas, California, USA (4 seats), and a summer pop-up at Lightwater Valley Theme Park in Yorkshire (6 seats).
Rod Findley, Commercial Director, Immotion Group said: “The overall performance of our Location-Based Entertainment business continues to be very strong, driven by our new larger style formats. The new installation at SEA LIFE Orlando, as well as the contract extension from Clearwater Aquarium is the latest step on this new area of focus as we look to accelerate growth.”
“Interest in new installations remains strong, and with our new Zoo offering looking to be ready for Q1 2022 installs, we are extremely excited for the future of our business.”
