East Imperial Plc (LON:EISB) sets out in this document the company’s high level strategy and investment case 2023-24. The document contains:
- Company overview
- Product overview
- 2023 interim results
- Market context
- Strategic intent 2023-24
- Critical KPIs for revenue growth, margin improvement and operational cost reduction
- Key growth drivers 2023-24
KEY GROWTH DRIVERS 2023-24
- US Expansion
We’ve added firepower to our US team and continue developing key strategic relationships. Jaron Berkhemer joins as US Commercial Director and has a wealth of experience and a proven track record, including being ex-head of marketing for one of our largest US competitors.
Frank Andreu joins the team as VP of Sales Florida. Frank also has a proven track record, where he was the number one national salesperson of one of our largest US competitors.
California, Florida and Texas are our strategic focus, and we will soon announce a new sales resource in Dallas.
The directors believe 2024 will be the year that will see a fundamental change in sales growth for East Imperial in the US.
2. APAC Expansion
Leverage the INL Investment for the China and Hong Kong regions while continuing to focus distribution on luxury hotels and upmarket and specialist grocers and retailers.
We will continue the activity with key regional strategic players – Brown-Forman, Rémy Cointreau, William Grant & Sons, and Pernod Ricard.
3. Direct-to-consumer (DTC)
We have revised our DTC strategy. We will continue to operate our storefront for New Zealand via www.eastimperial.nz.
For the US, drive customers to our own Amazon marketplace site. We will look to build out our relationships and ‘piggyback’ on established drinks and cocktail delivery partners in key regions.
The recently announced Official Mixer for Cocktail Courier in the US will allow access to over one million US customers engaged with the premium drinks at home category.
4. Financial Discipline
A solid financial and operational plan is in place for the next eighteen months that the team has bought into and owns.
Keeping plan in focus – Operating a program of constant review and recalibrations against the plan. We will ensure we understand what is happening so we can respond and adapt to maximise our outcomes.
Team Member’s Compensation – Compensation is tied to share price. We all understand what we do that drives profitable growth, ultimately driving share price appreciation.
Individual KPIs are understood in the context of the company goals and measured regularly.
Cash flow – Achieving cash flow breakeven is a clear internal goal.
Everyone understands what is needed to get there.
5. Innovation
New Product Development – We will continue to bring acclaimed new products to market that capitalise on the global premiumisation trend.
We’ve recently released our Crafted Gin & Tonic on tap: A new tailored solution offering a high-quality pre-mixed G&T for on-trade and events.
A unique G&T solution that delivers our customers consistency, speed of service and profitability without compromise. This product allows us to offer a premium product to new channels while introducing new customers to East Imperial.
East Imperial plc (LON:EISB), founded in 2012, produces and markets a line of branded premium mixers that sell throughout APAC, US and EMEA. The company was founded on the philosophy of creating products defined by heritage, tradition and authenticity.
