East Imperial plc (LON:EISB), the global purveyor of super-premium beverages, has highlighted the recent Director’s Talk interview conducted by its US Commercial Director, Jaron Berkhemer, in which he discusses the Company’s strategic efforts to enhance its presence in the US market. Jaron shares insights into the significance of quality mixers in elevating the cocktail experience and East Imperial’s commitment to authenticity, heritage, and tradition.
He goes on to highlight recent partnerships, growing consumer trends, and East Imperial’s overall vision for leading the premium mixer category in the United States.
Jaron, who joined East Imperial in August 2023 to spearhead US Operations, has a strong track record in delivering growth in the Beverage and Spirits industries, having previously held senior sales and marketing positions with Bulldog Gin (which quickly became the fourth largest Gin category in the United States, and was bought out by Private Equity), Lucas Bols B.V. and Q Mixers.
Anthony Burt, CEO & Executive Chairman of East Imperial plc, commented:
“Jaron and his team have had an immediate impact on driving growth for the East Imperial brand in the United States, which I believe the content of this interview demonstrates well. I look forward to the Company being able to announce ongoing wins from the United States territory over the course of 2024 and beyond.”
