East Imperial plc (LON:EISB) US Commercial Director Jaron Berkhemer joins DirectorsTalk Interviews to discuss the company’s activities in the United States.
In this exclusive interview with Jaron Berkhemer, the US Commercial Director for East Imperial plc, we discuss company’s strategic efforts to enhance its presence in the US market for premium mixers. Jaron shares insights into the significance of quality mixers in elevating the cocktail experience and East Imperial’s commitment to authenticity, heritage, and tradition. He discusses the company’s approach to differentiation and growth in the states, highlighting partnerships, consumer trends, and the importance of high-quality ingredients. The interview highlights East Imperial’s vision for leading the premium mixer category through innovation and consumer education.
East Imperial plc (LON:EISB), produces and markets a line of branded premium mixers and founded on the philosophy of creating products defined by heritage, tradition and authenticity.
