East Imperial plc (LON:EISB), the global purveyor of super-premium beverages, has announced the appointment of Allenby Capital Limited as the Company’s sole Broker, with immediate effect.
The appointment aligns with the Company’s strategy of expanding the group’s investor base as it continues to establish itself as the producer of super-premium beverages across APAC, the US and EMEA.
Tony Burt, Chairman, Founder and CEO of East Imperial, said:
“We are very pleased to be embarking on a long-term partnership with Allenby Capital as our Broker. They deeply understand the consumer retail and hospitality sector, particularly within the growth company space. Their experience in helping ambitious companies grow will be invaluable to East Imperial as we expand in premium markets worldwide. This is an important milestone in our strategy to become the most admired premium brand of mixers and drive sustainable growth to create value for our shareholders.”
Allenby Capital is a leading corporate adviser and broker advising over 70 corporate clients on the London Stock Exchange Main Market, AIM or Aquis exchanges. Based in London, it is employee owned and focuses on the small cap and growth company sectors, having a strong history of supporting the capital markets of its extensive client base.
Founded in New Zealand and Singapore in 2012, East Imperial plc produces a range of ultra-premium mixers that sell throughout APAC, the US and EMEA. Guided by a clear strategy to capitalise on the growing demand for premiumisation across the beverage industry, East Imperial has sold over 33 million bottles in over 20 countries since its founding, with popular products including Old World Tonic, Grapefruit Tonic, Yuzu Tonic and Mombasa Ginger Beer. In 2023, East Imperial won 8 medals at the coveted Tonic & Mixers Masters Competition in London. The company was founded on the philosophy of creating exquisite products defined by heritage, tradition and authenticity. All products are made from the highest quality, all-natural ingredients, reflecting East Imperial’s commitment to providing a sustainable product and minimising environmental impacts at every stage of the manufacturing process.
