Direct Line Group reports early progress towards targets

Direct Line Insurance
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Direct Line Insurance Group Plc (LON:DLG) has announced its trading update for Q3 2024.

Adam Winslow, CEO of Direct Line Group, commented:

“We delivered double-digit premium growth year on year in Motor, Home and Commercial Direct. However, we are in the early stages of a significant turnaround and our Q3 trading is not yet fully reflective of the actions we have taken. In Motor, trading conditions have been challenging although we continued to grow policy count on price comparison websites (“PCW”) and have worked at pace on the launch of the Direct Line brand in this channel.

“We are making good progress against our gross cost savings target, with around £50 million expected to be delivered in 2025 from improvements in procurement, technology rationalisation and simplifying our operating model.

“I’m pleased with the strategic and operational progress we are making across the business. I’m delighted that Jane Poole recently joined as CFO and is already focused on reviewing our financial strategies, policies and controls. In total we have hired eight2 new Executive leadership team members, six of whom have already started. This reinforced and refreshed team will help us unlock the potential of DLG and deliver the strategy we set out at the Capital Markets Day in July.

“We believe the steps we are taking will position the company for enhanced profitability and growth as we build on our strong foundations to become the customers’ insurer of choice.”

Operational and strategic update: Early progress towards our targets

Motor: Product build for launch of Direct Line on PCW is well developed and a PCW launch partner has been selected.
Home: Further progress made with re-platforming which brings new capability and supports simplification. Privilege is live on four leading PCWs and Churchill is live on the largest.
Rescue: Green Flag recently signed two new contracts, including a collaboration with Apple, becoming the only UK breakdown brand to offer rescue services as part of Apple’s roadside assistance via satellite.
Cost saving programme: A series of initiatives aimed at simplifying the organisation is projected to deliver £50 million gross costs savings in 2025, showing material progress towards our target of at least £100 million gross cost savings by the end of 2025, on a run rate annualised basis. Our drive to create a leaner and more efficient operating model is advancing, with consultations currently taking place as part of a proposed reduction of around 550 roles.

Trading update

Gross written premium and associated fees from ongoing operations grew 11.8% year on year supported by growth of 11.4% in Motor and 12.9% in Non-Motor. As a reminder, 2024 reflects six months of Motability3 premiums compared with seven months in 2023.
Motor own brands delivered premium growth of 2.9% year on year due to higher average premiums. In-force policies declined across Q3, however we experienced a reduction in the rate of decline and delivered 3% growth in the PCW channel.
In Motor, trading conditions were competitive in Q3 and we remained disciplined in both pricing and risk selection. We experienced a higher level of large bodily injury claims in Q3, with experience in H1 and Q4 to date in line with expectations.
Non-Motor premium growth was strong at 12.9%. Home own brands delivered 21.6% growth in gross written premium year on year and a fourth consecutive quarter of policy count growth. Commercial Direct and Rescue premiums were 11.8% and 0.7% higher year on year respectively.

Outlook

We continue to target 7% to 10% compound annual growth (CAGR) in gross written premium and associated fees between 2023 and 2026 in Non-Motor, and we reiterate our net insurance margin target for ongoing operations, normalised for event weather, of 13% in 2026.

Trading summary

9 months9 monthsChange
20242023
£m£m
Gross written premium and associated fees
Own brands4,5 1,213.7  1,179.3  2.9% 
Partnerships3,5 551.9  406.2  35.9% 
Motor 1,765.6  1,585.5  11.4% 
Own brands4 353.4  290.7  21.6% 
Partnerships 110.5  106.4  3.9% 
Home 463.9  397.1  16.8% 
Rescue: Green Flag 70.7  68.6  3.1% 
Rescue: Linked 25.8  28.0  (7.9%)
Rescue: Partners and other 13.9  13.0  6.9% 
Rescue 110.4  109.6  0.7% 
Commercial Direct4 203.7  182.2  11.8% 
Non-Motor 778.0  688.9  12.9% 
Ongoing operations6 2,543.6  2,274.4  11.8% 
Non-core and Run-off6 149.8  204.4  (26.7%)
Brokered commercial insurance6 438.4  491.0  (10.7%)
Total Group 3,131.8  2,969.8  5.5% 
30 Sep 202431 Dec 2023Change to 31 Dec 2023
In-force policies – ongoing operations6,7(thousands) 8,975  9,339  (3.9%)

APPENDIX 1: Gross written premium and associated fees

Q3 2024Q2 2024Q1 2024Q4 2023Q3 2023
£m£m£m£m£m
Gross written premium and associated fees
Own brands4,5 399.1  414.5  400.1  422.0  435.1 
Partnerships3,5 27.1  500.5  24.2  40.3  391.7 
Motor 426.2  915.0  424.3  462.3  826.8 
Own brands4 131.7  111.1  110.5  118.1  107.2 
Partnerships 36.6  37.3  36.8  36.3  37.2 
Home 168.3  148.4  147.3  154.4  144.4 
Rescue: Green Flag 27.9  22.5  20.3  16.5  27.7 
Rescue: Linked8 8.8  8.6  8.4  8.6  9.4 
Rescue: Partners and other8 5.7  5.0  3.2  2.6  5.3 
Rescue 42.4  36.1  31.9  27.7  42.4 
Commercial Direct4 68.2  63.8  71.7  58.8  63.0 
Non-Motor 278.9  248.3  250.9  240.9  249.8 
Ongoing operations6 705.1  1,163.3  675.2  703.2  1,076.6 
Non-core and Run-off6 41.2  46.7  61.9  74.0  68.3 
Brokered commercial insurance6 89.6  193.7  155.1  174.8  137.5 
Total gross written premium and associated fees 835.9  1,403.7  892.2  952.0  1,282.4 

APPENDIX 2: In-force policies by segment6 (thousands)

30 Sep
2024
30 Jun
2024
31 Mar
2024
31 Dec
2023
30 Sep
2023
Change from  31 Dec 2023
Own brands4 3,048  3,119  3,235  3,373  3,441  (9.6%)
Partnerships5 885  860  837  808  795  9.5% 
Motor 3,933  3,979  4,072  4,181  4,236  (5.9%)
Own brands4 1,751  1,746  1,721  1,706  1,686  2.6% 
Partnerships 713  720  729  738  748  (3.4%)
Home 2,464  2,466  2,450  2,444  2,434  0.8% 
Rescue: Green Flag 999  1,022  1,036  1,048  1,062  (4.7%)
Rescue: Linked8 583  581  579  604  616  (3.5%)
Rescue: Partners and other8 239  264  289  313  322  (23.6%)
Rescue 1,821  1,867  1,904  1,965  2,000  (7.3%)
Commercial Direct4,7 757  753  753  749  756  1.1% 
Non-Motor7 5,042  5,086  5,107  5,158  5,190  (2.2%)
Ongoing operations6,7 8,975  9,065  9,179  9,339  9,426  (3.9%)
Non-core and Run-off6,7 307  376  1,020  2,431  2,417  (87.4%)
Brokered commercial insurance6 243  272  281  286  291  (15.0%)
Total in-force policies7 9,525  9,713  10,480  12,056  12,134  (21.0%)

APPENDIX 3: Motor and Home average premium (£)

​£Q3 2024Q2 2024Q1 2024Q4 2023Q3 2023
New business 557  588  599  594  588 
Renewal 505  514  515  513  480 
Motor direct own brands9 521  536  541  537  507 
New business 266  255  238  212  214 
Renewal 284  276  261  259  257 
Home direct own brands 281  272  257  249  250 

Notes:

1.The Trading Update relates to the three months and nine months ended 30 September 2024 and contains unaudited information to the date of publication.
2.In addition to the seven new members referred to in the Capital Market Day update in July, a new Chief People Officer is now scheduled to join in early 2025.
3.Motor partnerships includes the Motability partnership, which started on 1 September 2023, and resulted in significant growth in the third quarter of 2023. From 2024, the majority of Motability gross written premium is recognised twice a year on 1 April and 1 October. As the Motability contract is a fleet contract, customer numbers are used to allow a more representative presentation of the Group’s in-force policies.
4.Own brands include in-force policies for Motor under the Direct Line, Churchill, Darwin, Privilege and By Miles brands, Home under the Direct Line, Churchill and Privilege brands and Commercial Direct policies under the Direct Line and Churchill brands.
5.Gross written premiums for the By Miles brand which were previously reported within Motor partnerships have been reallocated to own brands. There is no impact on in-force policies.
6.Ongoing operations – the Group’s ongoing operations result excludes the results of the Brokered commercial business, that it sold to RSA Insurance Limited in 2023, and its Non-core businesses, announced at the Group’s 2024 Capital Markets Day, and three Run-off partnerships that the Group completed its exit from in H1 2024. Relevant prior-year data has been restated accordingly.
7.Total in-force policies have been adjusted as follows: policies associated with bordereaux business on Commercial Direct have been added across all periods, and 1,771,000 policies in Non-core and Run-off as of 31 March 2024, previously included in the Q1 Trading Update, have been removed.
8.A reclassification between Rescue Partners and other and Rescue Linked has been made to reflect how these businesses are managed.
9.Excluding the By Miles brand.
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