ASOS plc -18.7% potential downside indicated by Barclays

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ASOS plc with ticker (LON:ASC) now has a potential downside of -18.7% according to Barclays.

Barclays set a target price of 625 GBX for the company, which when compared to the ASOS plc share price of 768 GBX at opening today (11/04/2023) indicates a potential downside of -18.7%. Trading has ranged between 460 (52 week low) and 88,850 (52 week high) with an average of 394,272 shares exchanging hands daily. The market capitalisation at the time of writing is £776,850,885.

ASOS plc: An Overview of the Leading Online Fashion Retailer

Introduction

ASOS plc is a British online fashion retailer that specializes in fast-fashion for men and women. The company was founded in 2000 by Nick Robertson and has since grown to become a major player in the global fashion industry. ASOS is known for its affordable and trendy clothing, shoes, and accessories, which are sold exclusively online. In this article, we will explore the different aspects of ASOS and what makes it a leading online fashion retailer.

ASOS Products

ASOS offers a wide range of clothing, shoes, and accessories for men and women. The company has a strong focus on fashion trends and provides customers with an extensive collection of fashionable items. The products available on ASOS are designed to appeal to a wide range of customers and include both established brands and ASOS’s own line of clothing.

ASOS’s clothing range includes dresses, tops, skirts, jeans, trousers, and coats, among others. The company also offers a wide range of shoes, including boots, heels, sandals, and sneakers. Accessories such as bags, jewelry, and sunglasses are also available on ASOS.

In addition to its regular product line, ASOS also offers a beauty section with a range of skincare, makeup, and haircare products.

ASOS Marketplace

ASOS Marketplace is a platform that allows independent sellers to sell their products on the ASOS website. This platform is open to individuals and small businesses who wish to sell their products on a global scale. ASOS Marketplace offers a diverse range of products, including vintage clothing, handmade items, and unique designs.

Sellers on ASOS Marketplace are subject to a rigorous vetting process to ensure the quality and authenticity of their products. The platform also offers a range of tools and services to help sellers grow their businesses.

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ASOS Marketing Strategy

ASOS has a strong online presence and uses social media platforms such as Instagram, Twitter, and Facebook to connect with its customers. The company has a young and trendy target audience, and its marketing campaigns are designed to appeal to this demographic.

ASOS’s marketing strategy also includes collaborations with influencers and celebrities.

ASOS plc is committed to reducing its impact on the environment and improving sustainability. In 2018, the company launched its Responsible Edit, a platform for customers to easily find and purchase sustainable and ethical products.

In addition to this, the company has also made a number of other sustainability efforts, including:

Reducing Carbon Emissions

ASOS has set a goal of reducing its carbon emissions by 30% per order by 2020. The company has implemented a number of initiatives to achieve this goal, including optimizing delivery routes and using electric vehicles for last-mile delivery.

Sustainable Packaging

ASOS is working to reduce its packaging waste by using more sustainable materials and designing packages to be more efficient. The company has also launched a reusable packaging pilot program in an effort to reduce single-use packaging waste.

Conclusion

ASOS plc has become a major player in the online fashion industry by offering fast fashion at affordable prices, as well as a variety of services to enhance the customer experience. The company’s commitment to sustainability is also commendable, and its efforts to reduce its impact on the environment are an important step towards a more sustainable fashion industry.

FAQs

What does ASOS plc stand for? ASOS plc stands for “As Seen on Screen.”
When was ASOS plc founded? ASOS plc was founded in the year 2000.
What products does ASOS plc offer? ASOS plc offers clothing, shoes, accessories, and beauty products for men and women.
What is ASOS Marketplace? ASOS Marketplace is a platform for independent brands and vintage sellers to sell their products directly to ASOS customers.
What sustainability efforts has ASOS plc made? ASOS plc has made a number of sustainability efforts, including reducing carbon emissions, using sustainable packaging, and offering a platform for customers to easily find and purchase sustainable and ethical products.